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Beyond session evaluations: Onsite digital learning assessments that go the extra mile

 

The acquisition of Continuing Medical Education credits and Maintenance of Certification points is a key element of how physicians demonstrate dedication and commitment to their ongoing ability to provide high-quality healthcare. Increasingly, associations and societies are under pressure to provide educational content at their meetings that includes the ability for physicians to get credit/points for attending. It’s critically important that our world’s citizens have affordable access to modern, innovative healthcare, and keeping busy physicians engaged in meaningful life-long learning should matter to all of us (cue rainbow machine, sparkly butterflies, and unicorns).

But as an accreditation committee or meeting professional, have you ever been in the hot seat for actually making this happen?

Here’s a sample process for consideration (feel free to skip ahead if you’re short on time):

  1. You must engage your accreditation committee in reviewing your meeting’s content and selecting appropriate sessions/activities for which you want to give credit.
  2. You have to get someone (or a group of someones) to write credible, rigorous, accreditable assessments for those sessions.
  3. You then have to publish these assessments, distribute them onsite, and collect them onsite.
  4. Once collected, you have to proceed with reviewing and scoring the assessments. As part of this, you must have some kind of system by which you are keeping track of which physicians took tests for which sessions on which dates at which time.
  5. You distribute the assessments to various committee members who are responsible for scoring them, and then need to collect the finished scores when the process is complete.
  6. Only then, you can cross check the finished scores with your original list of applicants and start letting them know whether they passed or failed.
  7. Of course, you also have to track down and nag any reviewer/scorers who may be behind in their reviews.
  8. You also need to answer questions and complaints from your learners along the way — including providing further details for those who may not have passed their assessments.
  9. Finally, you will need to create certificates and documentation for those who passed, and then…
  10. Create and send reports to the official accrediting agencies.

Are you still with me? OMG.

There’s a reason why many societies don’t offer CMEs and MOCs for attending their conferences, and it ain’t that they don’t believe in the value of continuing education. It comes down to a handful of simple factors: time, money, staffing, and onsite resources.

But what if that process was digitized and automated from the point where the session assessments were designed? What if conference attendees could simply filter and sort conference schedules from the palms of their hands, selecting and scheduling themselves to attend sessions for which they could take assessments and get credits? And what if they could actually take those assessments with a digital device of their choice (smartphone, tablet, laptop) and get instant feedback on their performance? And if they didn’t pass, what if they could in that very next instant retake the assessment? What if after the conference, all those who did pass one or more assessments received a customized report and documentation of their performance, accompanied by an official certification?

And what if all of this (from Step 3 to Step 9) happened with very little, if any, staff impact —and it took minutes not weeks. Would that be valuable to you and your society?

Enter a groundbreaking collaboration between the Heart Rhythm Society and CTI Meeting Technology that resulted in HRS’ ability to increase its 2016 CME/MOC awards by more than 800 over the previous year. Working with CTI, HRS was able to award a total of 119 MOC points to 239 attendee physicians. More than 933 tests over 16 MOC sessions were administered in total, with an average of 2.6 points and 3.9 tests per physician.

The medical meetings industry is standing up and taking note of innovations in CME and MOC administration.

Quoted in Medical Meetings Magazine’s September 2016 issue, CTI CEO Mark W. Coe says, “{Societies} have to think about session development a little bit differently.”

“HRS is the first society we worked with to take the workflow all the way through,” Coe says, though “almost everyone we talk with is interested in and thinking about doing this. Being able to integrate MOC into the existing workflow means you don’t have to hire yet another vendor to come on site.”

Also quoted in MMM:

“Physicians need MOC points for the certification and recertification. It’s neat to see them come to us, to participate and be active in the process,” says Tracy Blithe, CMP, HRS Manager, CME Programs and Meetings Operations.

Adds Chloé Thomas, HRS Director, Scientific Sessions Programs and Education, “So far, everyone we have spoken with has commended us for the effort of streamlining MOC points and CME credit.”

Muzik & Muzik’s “In a Nutshell” perspective: This is only the tip of the iceberg. While certifications and continuing education in medical ed will always be hot topics when it comes to assessing learning, there are endless possibilities for how this kind of technology collaboration can impact the efficiency with which professional organizations can connect their event content with measureable learning outcomes.

 

Learn more about HRS’ success at http://meetingsnet.com/cme-design/how-make-docs-maintenance-certification-easy

Learn more about CTI Meeting Technology, the company behind HRS’ technology solution at: http://www.ctimeetingtech.com/news/new-technology-for-assessing-and-awarding-cme-credit-and-moc-points-onsite

 

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Pragmatic Marketing: For the Love of Learning

I’m learning today.

Okay, I learn EVERYDAY. But what I’m doing today is especially exciting: I’m learning more about the Pragmatic Marketing Framework.

Until last week when it was mentioned by a friend at CTI Meeting Technologies, I had never heard of it. But as of 15 minutes ago, I am on fire.

Essentially, the PMF says that we should stop wasting time persuading people to buy what we offer. Instead, we should find out what they want and then build that. To do this, we have to have a whole lot of discipline around us. We have to stop doing the wrong things and start doing the right things. The PMF helps us identify those things and get moving forward with the process of making it happen.

What I am excited about and find so unique is the packaging of this concept. The framework itself is crystal clear. The interactive graphic on their website is glorious in its simplicity — and is the Google maps to your marketing journey.  Click through to it, as definitions for each of the blue squares can be seen with a roll-over.

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visit http://www.pragmaticmarketing.com

When I was in undergraduate school at the University of Oregon’s School of Journalism, in their then “creative advertising” track, we learned that it’s always far easier to sell someone something they want rather than convincing them to buy something they don’t want or need. Beauty product marketers have known how to do this for years. Women want to look younger…so companies design and sell products that say they’ll meet that need. The global cosmetics industry is estimated to reach 675 billion USD by 2020, according to Research and Market’s Business Wire report from July 2015.

Steve Jobs had his own perspective on this, with his quote about Apple’s success coming from selling people things that they never even imagined. While knowing your customers so well that your products sell themselves is incredible , most of us don’t have 30 years to build a brand from a garage business to a stratospheric success. Rather…we need sales now!

There are 37 discrete strategies to the PMF, which seems like kind of a lot. However, none of them are complete mysteries, as most of us do at least some of them some of the time. They have origins in strategic planning, SWOT analyses, marketing planning, sales, and most of what we learn in business school.

“Essentially, the PMF says that we should stop wasting time persuading people to buy what we offer. Instead, we should find out what they want and then build that.” CLICK TO TWEET

Tools are no good if you don’t know how to use them, but good tools in the right hands are transformative.

As a consultant, kicking off a new relationship knowing that a staff has been coached and trained in a common framework of any kind is exciting. Once you learn the language of the framework, you can step in and apply the years of experience they are paying you for with a much higher prospect for lasting success.

In my case, I’ve been fighting uphill often to convince clients of strategies for which their entire internal structure is underprepared. Creating common ground so that we’re all pulling in the same direction takes a hellishly long time. Yet success without that is hard won and expensive.

I am over the moon thinking about how the structure and principles set forth in the Pragmatic Marketing Framework can be leveraged for even greater client success than I imagined.

Hat’s off to learning new things!

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And now for something different…Introducing YOOL

Sometimes it’s fun to mix it up a little.

After a spring and summer chock full of eLearning deep dives, M&M took a little break and visited the world of software development. Beginning in the fall, I got to drive product and brand development for a potentially disruptive and transformative new arts administration tool — called YOOL. Last week, our website finally went live and we’re getting busy with preparations to launch our first sales campaign! Woot woot!

A quasi-acronym for “Your Orchestra…Online,” YOOL was designed by orchestra administrators FOR orchestra administrators, as what essentially boils down to as a highly customised productivity suite of cloud-based tools. Perhaps it’s a sort of über Microsoft Office combined with a rockin’ library of digital assets, messaging, and payroll capacities.

At any rate, YOOL is poised to really make a difference for those in arts administration roles who are seeking ways to do more with less. No one has enough time, staff, or brainshare anymore, and I personally believe that the arts are more important than ever to our society. YOOL is a way for directors and creatives who lead companies, symphonies, orchestras, and ensembles to efficiently manage the day-to-day stuff that goes into any one single performance. It’s a chokingly huge amount of detail to manage, and YOOL helps its users share, update, archive, and plan all within a single interface

“Working with an orchestra using YOOL is a dream come true.” CLICK TO TWEET

Most of us just simply go to the symphony, opera, or philharmonic and have no idea that each one of those musicians must be auditioned, rehearsed, contracted,  scheduled, paid, and communicated with hundreds of times before they ever appear in concert. YOOL’s interface manages all of that, allows artists to create individual profiles where they can store copies of their travel documents, contracts, scores, publicity photos, schedules, and instrumentation.  For a busy musician who wants to stay as far away from a desk of paperwork as possible, working with an orchestra using YOOL is a dream come true.

This kind of technology exists in many fields — think CRMs in the business world or even LMS’ in the education space. Yet, the arts have been slower perhaps to develop and embrace the very tools that can free them up to create MORE and fuss with paper LESS.

I write about YOOL here not just to crow on a very cool product…rather I write about it as a reminder that taking on new stuff can be really exciting. And taking a break from working on the usual to dip into something completely different feeds me and my work in ways that I sometimes forget are necessary to stay fresh and relevant. Pioneering isn’t easy, and it can be really exhausting. But it also brings with it a feeling of accomplishment and delight that I know perks up my step and brightens my eyes. It also opens me to learning opportunities and a wider outlook on the ever-changing world around me.

Do you have a YOOL in your life? What is it and what difference does it make to you as a learner and producer?

 

Transforming Credentialing with Digital Badges: CESSE 2015

For those who attended “Transforming Credentialing with Digital Badges” last week at CESSE 2015 in Norfolk, here is a pdf download for your perusing pleasure! Please be sure to give intellectual credit when using beyond your own personal reference — a reminder that Dr. Tracy Petrillo from EDUCAUSE, and the research team of Dr. Daniel Hickey and Dr. James Willis from Indiana University were contributors to what you see here.

CESSE_Badges

As always, please leave your thoughts and contributions in the comments area below, and don’t hesitate to reach out directly with any questions!

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Engage Learners by Giving Them What They Want

Thanks to everyone from the #CESSE2015 attendees in the Education & Training and Publications tracks for attending yesterday’s session on needs assessments. What a great conversation and what a delightful audience! You made it really fun to lead our conversation 🙂

For those who’d like to follow-up or who didn’t have a chance to attend, here are the slides from that presentation — if you want to use these for any purpose other than your own personal reference, please be sure to give intellectual credit to Muzik & Muzik (and/or other references), and please drop me a line or comment to let me know how you’re using them! Note: This is an automatic PDF file download of about 2 MB.

CESSE_NeedsAssessment

If you’d like to discuss how M&M can help you with structuring, administering, or analyzing a needs assessment within your organization, company, or department, please let us know!

Getting our conference on: CESSE Annual Meeting in Norfolk

In just one short week, M&M will be taking part in the Council of Engineering and Scientific Society Executives (CESSE) annual meeting in Norfolk, VA, July 14–16, 2015. It’s been a pleasure to serve as members of the Education and Training track this year, along with some really wonderful and dynamic colleagues!

Last July (2014) was M&M’s first experience working with CESSE, when we participated as conference sponsors. In this capacity, we had the opportunity to take part in the full complement of sessions, networking events, and meal functions — as well as the sponsor marketplace. It was a perfect first dip into the CESSE pool and we were almost instantly recruited to participate as content contributors for 2015. A huge win for us and we were really excited.

As a member of the 2015 CESSE Education and Training program committee, Donella is leading/chairing two sessions on M&M’s behalf:

Engage Learners by Delivering What they Want: Focus on Needs Assessments, Wednesday, July 15, 11:30 am–12:45 pm (joint session with Publications track)

Transforming Credentialing with Digital Badges, Thursday, July 16, 11:30 am–12:45 pm

Mathias Posch, President of ICS (International Conference Services) Events will join in on the session on needs assessments (“Engage Learners…”), sharing his perspectives and experience on working with a number of global associations to design and administer needs assessments that lead to the development and delivery of functional and effective programs.

Dr. Tracy Petrillo — the Chief Learning Officer for higher-ed powerhouse organization EDUCAUSE — will lend her voice and expertise to our session on digital badges. Tracy has been part of EDUCAUSE’s efforts to establish badge programs in support of both member engagement and continuing education and was a featured panelist at 2015’s SXSW-EDU conference in Austin.

If you’re attending CESSE in Norfolk, please check back to this blog for additional pre-session postings, resources, and follow-ups! See you there!

Karen Hyder on Shifting Delivery for Virtual Learning

via Technology & Training: Karen Hyder on Moving to Virtual Classrooms.

For those who attended our recent talks at PCMA’s Convening Leaders and IAPCO’s Wolfsberg Seminar, you might remember discussion about looking to the “learning sciences” for the next big trends in hybrid meetings/events and content management/delivery.

Ms. Hyder’s blog post on the move to virtual classrooms presents an appropriate and welcome emphasis on the shift from face-to-face to “virtual” learning spaces.

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Think, Strategize, and Apply: No More Hiding Behind Technology!

Muzik & Muzik were honored to present earlier this month at PCMA’s annual Convening Leaders conference and IAPCO’s annual Wolfsberg Summit. The talks we gave at each conference were on different topics, yet some common themes ran throughout both. One of those themes was the way in which learning environments are shifting in 2015+ to focus less on technology and more on best practices in education and behavioral science.

In our talks, we only had a brief amount of time to comment on this forecast — with that in mind, we wanted to share this article just released by the eLearning Guild.

The below links to a long-ish read that digs deeply into some of the psychology of what learning environments must incorporate in the near future. It’s a very affirming reminder that we no longer get to default to a sexy new technology to solve our problems. We will have to think, strategize, and apply our best practices to create real knowledge!

http://www.learningsolutionsmag.com/articles/1607/four-actions-that-will-enhance-your-learning-and-performance-ecosystem-in-2015

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Motivate and Make it Stick: Part #4

This post is the concluding part of a 4-post series related to a Muzik & Muzik presentation at the Professional Conference and Meetings Association’s (PCMA’s) 2015 Convening Leaders conference, Chicago, January 11–14, 2015.

Titled, “Amplify and Extend the Impact of your Conference Content,” the interactive session focuses on a 7-step process (AMPLIFY) for maximizing the digital education assets captured at live conferences and events. AMPLIFY is for anyone who has direct responsibility – or a collaborative partnership with the education team – for content selection, presentation, capture, repurposing, and/or eLearning.

Find a complete listing of the 7 AMPLIFY elements in Post #1.


Motivate and make it stick! 

As you know by now, the 7 AMPLIFY elements aren’t actually chronological. Rather, they can be grouped topically for discussion and context. This is the third and final grouping we’ll address — Motivate and Year-round— two facets of educating presenters about their role in creating sticky, evergreen content that’s ready to be repurposed.

“Expect your presenters to be promoters and contributors as well as speakers.” CLICK TO TWEET

Motivate: Get your presenters involved in the solution. Invite them to write related guest blog posts before and after your event. They can be the best promotional voice you have and elevate strategic topics in the minds of your members.

How to begin: “Inform” was nerdy-fun, but “Motivate” is PR-fun! Begin by setting the stage early with your presenters that you expect them to be promoters and contributors in addition to speakers. Include specific public language in your Call for Proposals, association newsletters, Facebook pages, etc. that draws attention to your intention to involve presenters in communicating with their peers and audiences about their content. Be so bold as to require them to write guest blog posts for your association newsletter or blog site. Get creative! You will be playing to the speakers’ ego a bit, but that never hurts. Your goal is to get your presenters excited and engaged in dialoging with your audience in advance of the event. Your attendees will in turn arrive at the session more engaged, and it’s very possible that the comments and dialogue that occurs in advance will shape the session itself. This interactivity makes the session more relevant to the audience and thus more authentic with a greater chance for real learning to take place.

Tools to use: Dig deep into your organization’s social media bag of tricks and start promoting. Get your program committee on board with providing coaching tips, online resources, tips and tricks handouts, and more. Create contests among your presenters, and facilitate pre-session webinars if the content warrants it. If it sounds like too much to manage or if your conference/event is really large, consider starting small and cherry-picking just a few of your key, spotlighted sessions for special feature.

Plan ahead with your MarCom group to carve out content blocks in the publications and campaigns they are running. If it’s awesome to have strategically aligned content for them to promote (see Post #1), it’s doubly awesome to have strategically aligned content that comes with an accompanying teaser written by the actual practitioner/presenter!

Result: In his Good to Great series, Jim Collins talks about the desirability of creating an organizational “flywheel” whereby “the additive effect of many small initiatives” creates unmistakable momentum. Motivating your speakers and presenters to become advocates for their ideas and achievements creates an opportunity for your organization to build credibility, authenticity, and status. It also generates content that extends over time and space, deepening relevance, reflecting feedback and criticism, and establishing a more lasting and traceable digital footprint.

Think YEAR-ROUND: Educate presenters about how to make their presentation content relevant and evergreen. Also give them tips and/or training about how presenting for the long-haul is different from presenting “just live.”

 How to begin: Like “be Proactive,” “think Year-round” is an attitude and culture that you and your team can adopt. By asking the question, “how can we use this later,” you are actively focusing your intentions on doing so. Add “longevity” to your program committee’s list of criteria for determining which sessions to select. Ask yourselves whether there is a reportable action or conclusion that can come out of the session to which your organization can build on or link products/services.

Also, don’t forget to prepare your recorded speakers to present “beyond the room.” In addition to technical basics like preparing your meeting room to be recorded (with lighting, microphones, etc.), your presenters need to know that they will be recorded and that what they are presenting will be used in myriad ways later. Some presenters will object to this, by the way, so be prepared to forgo your recording if necessary. Or, build “willingness to be recorded” into your selection criteria. Those who will be recorded should adhere to the best practice of information chunking so that your post-production editors can create cleaner snippets and take-aways. Coach them to pause a beat or two after particularly meaningful or key concepts. This also creates a cleaner cut for future use. While you never want to distract from the natural flow of a session with gimmicks, you also never want to forget that good teaching often embodies good theater as well.

Finally, also ask presenters to help your technical teams capture key moments and points — have them provide the camera/production table with slide printouts, and star or highlight points they need to be sure to capture. As you can imagine, even the most professional crews space out from time to time or get up to go to the bathroom. Make sure that they get the good stuff!

Result: When you engage multiple minds in the process of thinking “evergreen,” the content you produce has a much greater chance of benefiting your organization. You will achieve an economy of effort that spins your flywheel faster and with greater, more lasting impact.

For many organizations, live events are their biggest opportunity to gather timely and relevant, expert-generated content. By thinking strategically from the outset about the life-cycle of this content, you will be able to provide your organization with resources that reach far beyond the meeting room walls.

 What do you think? What’s your experience been with developing sticky content with evergreen potential? How difficult (or easy!) has it been for your organization to engage your presenters in your quest for relevant, aligned, “repurposeable” content? Were you successful or did you hit roadblocks? Please feel free to comment below! We also hope to invite you our session, Tuesday, January 13, 1:30–2:30 pm at PCMA Convening Leaders 2015. This session is being recorded (case in point!) and we will update this post with a link once it’s available.

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High Quality Content that Builds Your Brand: Part #3

This post is part 3 of a series related to a Muzik & Muzik presentation at the Professional Conference and Meetings Association’s (PCMA’s) 2015 Convening Leaders conference given in Chicago, January 11–14, 2015.

Titled, “Amplify and Extend the Impact of your Conference Content,” the interactive session focuses on a 7-step process (AMPLIFY) for maximizing the digital education assets captured at live conferences and events. AMPLIFY is for anyone who has direct responsibility – or a collaborative partnership with the education team – for content selection, presentation, capture, repurposing, and/or eLearning.

Here’s a complete listing of the 7 AMPLIFY elements.


Build credibility and brand loyalty with high quality content that meets your customers’ needs

As noted in Post #2, the 7 AMPLIFY elements aren’t actually chronological. Rather, they can be grouped topically for discussion and context. This is the second grouping we’ll address — “be Proactive” and “Inform” — which are all about engaging your program/education committees and helping them design, evaluate, and deliver content that people really want (and will PAY for).

Be PROACTIVE: Involve your organization’s education director and/or program committee chair  to match your Call for Proposals with your organization’s education goals. By asking for specifically-oriented content from the get-go, you are already curating and filtering!

How to begin: This element of the 7 is not technical — rather, it’s about communication and attitude. Rather than waiting for the education director and/or program team to come to you, you are injecting big PROACTIVITY into your content development process by leading the process.

Different organizations have different ways of approaching content solicitation, session selection, and scheduling. For example, we’re on a conference program committee for an association right now that solicits proposals BEFORE the program committee even meets to determine the ideal content focus and session mix. In such a setting, there’s no way that prospective presenters can submit content that matches that committee’s intentions, except by chance. By being proactive and driving this focus on alignment, you are taking a leadership role in ensuring that your conference provides relevant, strategic content to your attendees and members.

Conversations to have: You may not have much sales work to do with this element as a theoretical concept, but you likely have lots of negotiating to do in order to sync up your discussion timelines with logistical timelines. Once you’ve managed to convene the right group of people (which your education director should be able to help you identify), you may have to facilitate quite a bit in order to get their decision-making to fit within the timeframes needed to edit your proposal solicitation database, publications, etc.. You may even have to adjust your logistical timelines to meet theirs. Since you aren’t needing to be focused on what the result of these dialogues is (just that there is a result!), you can put your energy toward project managing the conversation and ensuring that it happens in a timely way.

Result: By proactively helping your program/education committee to frame their content recruitment strategy in terms of your org’s strategic plan and/or educational mission, you are paving the way for them to: a.) have a stronger starting selection of presentation candidates from which to choose; b.) offer relevant, aligned, timely content at your conference that clearly matches your organization’s reason for being and thought leadership; c.) facilitate the messaging and campaign tactics that your MarCom group is charged with developing; and d.) leave your conference with content that has a longer-than-typical lifespan.

INFORM: Inform your program/education committee’s session selection process by providing them with learner-focused data from pre-conference surveys, immediate post-conference surveys, and follow-up post-conference surveys.

How to begin: This is one of the nerdy-fun parts of facilitating your content curation process! An old lesson from the advertising industry is that the best way to ensure that people are happy with a given product and/or will buy it is to be sure from the beginning that the given product is something they want and/or need. In order to have a meaningful conference you must know what it is your audience needs and wants from you. Then, provide it to the best of your ability. In contrast with “be Proactive,” “Informing” is a nitty-gritty part of your conference production process that asks you and your colleagues to thoughtfully craft surveys and evaluations that get at the heart of the goals, struggles, desired outcomes, required outcomes, and satisfaction of your learners.

Don’t make the mistake of only asking people what they liked or didn’t like. Go a step further!

1 or 2 months before the conference, ask registrants what they want to learn and how they will measure whether they’ve learned it. With your onsite surveys (if you have them embedded in an app or other digital tool), ask them to indicate whether sessions they attended were true to the description and whether they learned what they intended to. Follow your conference evaluation up three months later to find out whether and how they’ve put to use what they learned. Did they pass their certification exam? If they did, how much do they attribute to the sessions at your conference? Did they watch or share any conference recordings with their colleagues? Use them in research? (Learn more about measuring event ROI here.)

All of this information should be critical to your program committee as they build the program and select content for the following year. In addition, collect and provide them with topic-sorted room counts so that they can clearly see what was of interest. They can cross-reference this attendance data with satisfaction and learning-application data to truly identify the sessions that delivered.

All of this surveying communicates to your attendees that your organization is analytical in its approach to content curation and evaluation, and serves to build your credibility as a provider. You also can often identify topical trends in time to adjust your room assignments and/or add overflow feeds and recording strategies to the mix.

Also, don’t hesitate to compare your content plans with others in your marketplace.

An annual conference I used to produce in the educational technology space was truly alone in its field in terms of size and scope. At the same time, however, there were many smaller regional conferences for our audience all over the US, spread throughout the year. With such a large conference to manage, our Call for Participation closed a full 9 months prior. Which meant that between the time our committees were selecting sessions and determining the schedule, there were 5–6 major regional events whose programs allowed for new topics and trends to emerge.

One particularly pointed example I remember was when the trend of podcasting really caught fire sometime after our proposal deadline, and about 5 months prior to our conference. All (truly, all) of the regional conferences leading up to ours had many sessions and learning spaces devoted to this exciting new technology. Had we not remained flexible enough or paid enough attention to the trends and demand in our field, we would have shown up to our conference, touted as the premier worldwide event in educational technology, with major egg on our faces and no podcasts to be found on the program. Hold out some session spaces for new stuff and keep your eye on what others are doing.

Result: A long-time colleague and dear friend used to use quite a few rodeo metaphors to describe processes like I’m suggesting here. Corralling, wrangling, cat-herding…you get the picture. Getting all these people in the right place at the right time to discuss, deliberate, and strategize won’t be easy. But, it will be fulfilling and rewarding in terms of the amazing content you are able to put together for your attendees. While not all content you offer at your conference will be worth repurposing, never forget that in addition to selling any one participant on the value of attending your face-to-face, the relevance of your content is contributing heavily to brand credibility for your association, attracting exhibitors and sponsors, and developing your content library, digital assets, and publishable resources. Strategies like “be Proactive” and “Inform” are key places where the meetings professional of tomorrow can be leaders and facilitators.

“Build credibility and brand loyalty with high quality content that meets your customers’ needs.” CLICK TO TWEET

What do you think? What’s your experience been with gathering diverse stakeholders to build content strategies? Were you successful or did you hit roadblocks? Please feel free to comment below, and sign up to follow future posts to the blog series over the next few days that dig into each of the 7-steps in depth! We also hope to see you at our session, Tuesday, January 13, 1:30–2:30 pm at PCMA Convening Leaders 2015.